Role of a business development manager

Business development is the all-new arena, the most happening career choice. The challenges that come with this job are what make it more appealing – you have to keep a watch on the market scenarios, analyze and understand them and formulate strategies that will add qualitative as well as quantitative value to your organization. Apart from this, what are the roles of a business development manager in an organization? Let’s have a look:

You have to keep reading, knowing, finding more information related to your target crowd. Keeping yourself updated with the facts, figures, changing trends in the market are aspects that will help you come up with innovative as well as relevant strategies to add value to your business.


changing trendsYour team is your most significant asset – so use them well! All the information that you managed to gather and understand, convey it well to your team. You can keep the discussion open to receive suggestions and ideas from them too. If not, make sure you communicate your ideas and plans to them and get them working on it right away.

Attend events:
By visiting events, marking your presence in functions, you are only developing more contacts, which will further turn out to be potential leads. Lead generation is an essential part of business development, and as a manager; you need to keep yourself on the move to make sure you secure more relevant contacts for your business. And maintaining an active presence in the corporate world will definitely help you do this.

Observe the numbers:
Observing, analyzing and understanding the figures and facts relevant to your business is your task. These numbers will help you with the forecasting of sales, expected revenue, which is essential for you to set targets. Targets will be more achievable if set on the basis of crucial facts and figures.


While you may have the required skills in hand, the team working under you may not. To bring them up to expected standards, conduct intense training sessions to ensure your team is ready to take up all the challenging tasks that come their way. Training your team and making them understand what exactly they are expected to do will help them understand their role in the organization in a better manner.

Goals of the organization:
Whatever you do – plans you create, strategies you chart out, all have to be in sync with the objectives of the organization. After all, the result has to be to achieve the core goals for what the organization was set up in the first place.